When Everything Feels Like “Too Much” (And How to Work Smarter Anyway)
A simple way to turn one piece of content into many — without burning out.
It’s been a heavy week over here.
My grandmother is home on hospice (she’s hanging in there), and we’ve been visiting almost daily. My attention is scattered, my energy’s low, and honestly — I almost skipped this week’s newsletter.
But then a client asked a question I’ve heard so many consultants struggle with, especially when they’re building or rebuilding their business:
“How do I show up in all the places without burning out?”
If you’re a consultant, creative, coach, or solo business owner, you know the feeling:
websites, newsletters, blogs, LinkedIn, social, content, marketing… oh my.
Here’s the truth:
You don’t need to create more. You need to reuse, repurpose, and automate what you already do.
And this week, I helped a client set up exactly that.
Here’s the simple system we used — something you can steal today.
Turn One Blog Post Into a Newsletter + LinkedIn Share (Automatically)
My client wanted to write regular blog posts about her work, her expertise, and how it applies to her industry — deep, helpful, thoughtful stuff.
But the moment she thought about:
writing a blog
and a newsletter
and LinkedIn
and whatever else…
She froze.
So we added one small piece of automation that turns one post into multiple touchpoints — without extra work.
The key idea:
Write once.
Publish once.
Let the system do the rest.
How to Automate Blog → Newsletter Using Kit + WordPress
Kit gives you two ways to turn blog posts into emails.
Here’s the simplest version (no stress, no complexity):
Method 1: Automatically send new blog posts via your RSS feed
Go to Kit → Automate → RSS → Add Feed
Paste your blog’s RSS URL (usually yourdomain.com/feed)
Choose single emails or a weekly digest
Customize the email
Pick a template
Customize the subject
Insert the post using Liquid tags
Send full content or an excerpt
Enable the feed
From now on, every new post becomes an email — automatically.
Method 2: Manually send a blog post as a broadcast
Enable the feature
WordPress → Settings → Kit → Broadcasts → Enable Export ActionsExport the post
Posts → hover over the title → click Create as Kit BroadcastEdit and send in Kit
The post arrives as a draft broadcast for you to customize.
Don’t forget your OpenGraph settings
Most SEO plugins automatically insert OpenGraph metadata (title, image, description), which means sharing your post on LinkedIn will just work.
No extra steps, no surprise ugly links.
Why This Matters
When you’re a solo consultant (or a tiny team), leverage matters.
Repurposing matters.
Automation matters.
It’s not about showing up everywhere — it’s about letting one effort echo in multiple places.
Sometimes the smartest thing you can do is put two or three tools together and let them work for you… especially when life is already demanding everything you’ve got.
Untangling the chaos, one thread at a time.
Lisa
Digital Detective at B Unlimited ✦ Curator of Unhidden
P.S.
This edition came together with a little help from ChatGPT.
I brain-dumped my messy, half-formed notes (written between hospice visits and driving back and forth), and let AI help me shape them into something coherent. It wasn’t about outsourcing the writing — it was about having a creative partner who could help me think more clearly in the middle of chaos.If you’re navigating a heavy season too, let this be permission: you’re allowed to use the tools you have to make the work a little lighter.